Customer care, on the other hand, focuses on active listening and understanding the customer's emotional needs as much as the physical or business ones. ![]() ![]() While both functions increase customer satisfaction, customer service does this by answering questions and providing support. Customer care is less quantifiable than customer service and is more concerned with one-to-one customer interactions. Customer care is the process of building an emotional connection with your customers, whereas customer service is simply the advice or assistance your business provides them.
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